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OPENBRAVO POS FOR SMARTPHONES

With the recent announcement last week about the smartphone support for Openbravo POS, Openbravo for Retail completes the range of possible devices that let retailer adapt to any business scenario, ranging from PC based terminals to laptops, tablet devices and now smartphones like devices.
I would like to stress the like reference, since it is not even necessary to use an smartphone, but simply a mobile device with a supported browser and internet connectivity, with the miminum required characteristics in terms of screen size and resolution (3.5″ and 480800 pixels). As a result, retailer can use cost effective devices of around $300, like a simple iPod Touch or others.

The beauty of this is that this new capability does not mean we are distributing a new version of our solution for smartphones, but the same solution which automatically adapts its layout depending on the size of the terminal, thanks to the responsive design principleprovided by the powerful Openbravo Mobile Infraestructure. Its application to our solution was already explained by Rob Goris inthisgreat blogpost. Tablet users will usually work with the double column layout but will be able to switch to the single column layout by simply rotating the device, while smartphone users will usually work with the single column layout.

To illustrate this,a new video is available which shows Openbravo POS features in action on mobile devices,English and Spanish,which complements the one we published last week showing Openbravo POS in a sporting shoes retailer, here.

With this new capability which strenghtens Openbravos mobile retail offering, brick-and-mortar retailers get clear business benefits:
  • Simplified deployment and maintenance of a single and cross platform solution that can be run in multiple terminals, either traditional PC based or modern mobile devices like tablets or smartphones, providing the same functionality and user experience, instead of native mobile solutions which require to be installed on each mobile terminal. Only by using a browser.
  • Enable the go-mobile strategy, an industry imperative today, by using both iOS, Windows or Android mobile devices
  • Dramatically reduce terminal costs by using mobile consumer devices, like smartphones or tablets, instead of traditional PC-based terminals
  • Provide a better service and shopping experience to their customers
  • Empower store staff and increase service quality with a modern and more flexible solution that help staff while selling and assisting customers
  • Be more agile in front of seasonal demand situations which require more points of sale by simply adopting mobile devices during these periods

This new feature converts Openbravo for Retail in an even more compelling solution for retailers of different sizes and activity, that can access to a modern and more flexible solution, which can be easily tailored to their own special needs, giving them more agility and better TCO, while achieving real-time global visibility and efficiency on their business demands.

Are you expanding into new territories and/or new business areas, or just seeking for a solution to modernize your stores and provide better shopping experience with a state-of-the-art mobile POS solution? :
  • Are you an independent mid-sized brick-and-mortar retailer struggling to go mobile and interested to grow on-line? Openbravo for Retail can provide you strong store, e-commerce backend and corporate functionality, with a single source of truth
  • Are you an e-tailer seeking for a complete e-commerce backend solution to better manage your growing operations? Openbravo for Retail can be easily integrated with any e-commerce platform (Magento connector available for example). If you are thinking on opening pop-up stores for showrooming, Openbravo POS with mobile devices can also be a key element for a quick up&running
  • Are you a large brick and mortar retailer and want to protect your headquarters system investment while improving your stores operations? Openbravo POS is the perfect solution, easy to integrate with your current corporate system and from a single integration point
If you want to learn more about our solution:
Visit our Retail website section
Download our product brochure (Englishand Spanish)
Dowload our solution description (Englishand Spanish)
Happy retailing!

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HOW SMARTER PROMOTIONS HELP RETAILERS ACHIEVE COMPETITIVE ADVANTAGE

HOW SMARTER PROMOTIONS HELP RETAILERS ACHIEVE COMPETITIVE ADVANTAGE

With a record number of people becoming sports and outdoors enthusiasts, sports retail is an attractive and dynamic retail space and it is expanding 3.4% annually, faster than many other sectors of retail.

The major drivers of the retail sporting goods industry are growth in disposable income, governments promoting sports activities and encouraging sports participation, and the growing number of people who see sport as an integral part of a healthy lifestyle.

People are willing to spend more than ever on specialized equipment and athletic apparel, and they are looking for retailers to provide a one-stop shop that offers a comprehensive selection of sports accessories and equipment for whatever level and budget they choose.

From ultra-light running shoes and moisture-wicking clothing to durable bicycles, tennis rackets, and camping gear, sports retail looks a whole lot different than they did 30 years ago.

Manufacturers have also responded to enthusiasts’ demands, creating lucrative opportunities using innovative materials to design products that are stronger, more lightweight, and seasonally appropriate.

Competitive Market Drives Retailers to Be Assertive

While sports retailing continues to be a growing market, it is also a highly competitive market. In 2015, Credit Suisse foundan estimated 13,400 sports-related chain stores in the US, 11% higher than in 2011.

The inexorable rise of online retailing has diverted some sales away from brick-and-mortar stores, but with a strong omnichannel strategy, retailers can capitalize on additional purchase points, optimize the use of floor space, and enhance their customer experience, rather than rely purely on assortment to differentiate themselves.

With little room for mistakes, retailers need to really understand the market trends and compete for market share ever more aggressively. In some cases, they are choosing to expand their physical store footprint, as demonstrated by US retail chain Dick´s Sporting Goods.

Last week, the retailer acquired the bankrupt Golfsmith International Holdings for $70 million. It plans to keep a quarter of the acquired stores open, presumably strengthening its existing Golf Galaxy line of stores. In addition, Dick’s Sporting Goods has already anticipated the potential of ecommerce and has been bolstering omnichannel capabilities before acquiring the rights to re-direct web traffic from the now defunct Sports Authority website to its website.

Taking the Extra Mile In-store

But the journey shouldn’t stop there. Sport Chek, Canada´s largest sports retailer, for example, has recognized that for many of today’s consumers, their first touch point is online.

To counteract this trend, it has equipped its physical stores with gait analysis technology that can provide consumers with a precise recommendation for shoe, size and fit. 3D displays and RFID technology allow customers to visualize product features and make better-informed buying decisions. Retailers with modular technology platforms such as Openbravo can easily integrate innovative in-store technologies to offer superior customer experience and services which can´t be found online.

Agile Software Platform Essential for Sports Retailers

istock_000041559806_small-750x375A web-based, cloud-ready technology platform such as Openbravo Commerce Suite is ideal for sports retailers because it allows them to expand quickly and cost-effectively, whether through organic growth or acquisitions, like Dick’s Sporting Goods.

Real-time inventory visibility and control also helps stores handle large assortments and frequent seasonal changes that are inherent in this sector. In addition, strong inventory capabilities provide the building blocks to build advanced omnichannel services, supporting the implementation of advanced cross-channel scenarios using either ecommerce connectors or by integration with the ecommerce platform of the retailer’s choice.

And finally, Openbravo Commerce Suite supports the adoption of in-store technologies such as RFID and mobile POS with ease. With access to information about applicable promotions, recommended products and services or real-time inventory visibility, retailers can provide a more differentiated, personalized experience that sporting goods customers need and have come to expect.