Category Archives: Sales & Marketing

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HOW SMARTER PROMOTIONS HELP RETAILERS ACHIEVE COMPETITIVE ADVANTAGE

HOW SMARTER PROMOTIONS HELP RETAILERS ACHIEVE COMPETITIVE ADVANTAGE

With a record number of people becoming sports and outdoors enthusiasts, sports retail is an attractive and dynamic retail space and it is expanding 3.4% annually, faster than many other sectors of retail.

The major drivers of the retail sporting goods industry are growth in disposable income, governments promoting sports activities and encouraging sports participation, and the growing number of people who see sport as an integral part of a healthy lifestyle.

People are willing to spend more than ever on specialized equipment and athletic apparel, and they are looking for retailers to provide a one-stop shop that offers a comprehensive selection of sports accessories and equipment for whatever level and budget they choose.

From ultra-light running shoes and moisture-wicking clothing to durable bicycles, tennis rackets, and camping gear, sports retail looks a whole lot different than they did 30 years ago.

Manufacturers have also responded to enthusiasts’ demands, creating lucrative opportunities using innovative materials to design products that are stronger, more lightweight, and seasonally appropriate.

Competitive Market Drives Retailers to Be Assertive

While sports retailing continues to be a growing market, it is also a highly competitive market. In 2015, Credit Suisse foundan estimated 13,400 sports-related chain stores in the US, 11% higher than in 2011.

The inexorable rise of online retailing has diverted some sales away from brick-and-mortar stores, but with a strong omnichannel strategy, retailers can capitalize on additional purchase points, optimize the use of floor space, and enhance their customer experience, rather than rely purely on assortment to differentiate themselves.

With little room for mistakes, retailers need to really understand the market trends and compete for market share ever more aggressively. In some cases, they are choosing to expand their physical store footprint, as demonstrated by US retail chain Dick´s Sporting Goods.

Last week, the retailer acquired the bankrupt Golfsmith International Holdings for $70 million. It plans to keep a quarter of the acquired stores open, presumably strengthening its existing Golf Galaxy line of stores. In addition, Dick’s Sporting Goods has already anticipated the potential of ecommerce and has been bolstering omnichannel capabilities before acquiring the rights to re-direct web traffic from the now defunct Sports Authority website to its website.

Taking the Extra Mile In-store

But the journey shouldn’t stop there. Sport Chek, Canada´s largest sports retailer, for example, has recognized that for many of today’s consumers, their first touch point is online.

To counteract this trend, it has equipped its physical stores with gait analysis technology that can provide consumers with a precise recommendation for shoe, size and fit. 3D displays and RFID technology allow customers to visualize product features and make better-informed buying decisions. Retailers with modular technology platforms such as Openbravo can easily integrate innovative in-store technologies to offer superior customer experience and services which can´t be found online.

Agile Software Platform Essential for Sports Retailers

istock_000041559806_small-750x375A web-based, cloud-ready technology platform such as Openbravo Commerce Suite is ideal for sports retailers because it allows them to expand quickly and cost-effectively, whether through organic growth or acquisitions, like Dick’s Sporting Goods.

Real-time inventory visibility and control also helps stores handle large assortments and frequent seasonal changes that are inherent in this sector. In addition, strong inventory capabilities provide the building blocks to build advanced omnichannel services, supporting the implementation of advanced cross-channel scenarios using either ecommerce connectors or by integration with the ecommerce platform of the retailer’s choice.

And finally, Openbravo Commerce Suite supports the adoption of in-store technologies such as RFID and mobile POS with ease. With access to information about applicable promotions, recommended products and services or real-time inventory visibility, retailers can provide a more differentiated, personalized experience that sporting goods customers need and have come to expect.

 

Getting the right POS system for a restaurant

Which POS system for my restaurant?

Restaurants point of sale systems requires specific features to ensure it will be adapted to their activity. All POS systems do not have the ability to ensure the right management of a restaurant, a bar or a café. This article sums up the main features you need to care about in order to make sure to get a POS solution which will provide the best experience possible to your customers.

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Simplified orders

A good point of sale solution for a restaurant is much more than a basic cash register. New POS systems offers an intuitive platform tailored for making your waiters more efficient and to reduce the risk of errors. Your waiters will have more time to spend with each clients, and they will be able to give them useful advice and information about the food or wine pairing, provided directly by the platform. Make sure your point of sale offers the possibility to the waiter to place orders easily and quickly from the table, and that orders are sent automatically to the kitchen. It will save time, and avoid having servers running back to the kitchen. Your waiters need to have the possibility to easily modify orders, to note which items will be shared, and to check which orders have already been sent to ensure customer satisfaction. A point of sale for restaurant also needs to be flexible, a customizable menu feature can be really useful. This feature allows to serve food or drinks with multiple modifiers options and to add special requests, allowing to adapt yourself easily to customer’s taste and will.

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An optimized table management and reservation system

Table management is an important feature a good point of sale for a restaurant needs to provide. Your waiters need to have the possibility to check easily, which tables are available with the number of chairs at each of them, and to be able to transfer tables easily. They also need to be able to check quickly at which stage of their dinner each table is. This feature offers to turn over tables efficiently and faster without making dinner feel rushed for customers. Reservation management needs to be powerful to ensure no mistake are made, and that they are carefully entered in the system and directly connected to the table management system. Most point of sale systems are now offering the possibility to send an automatic sms to the customer who booked when the table is ready. Moreover, a lot of restaurants are now offering a take away option as part of their activity. Take away orders have to be properly managed, orders needs to be sent automatically to the kitchen without taking part of the table management system.

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Payment: the end of the nightmare

Considering the payment, to ensure the satisfaction of customers, POS system can offer the possibility to combine different ways to pay such as gift card, voucher, debit card or cash. Another feature really interesting in order to increase your customer experience is the possibility to divide the bill really easily and quickly to avoid the nightmare of calculation and errors. Customers can choose which items will be paid separately or shared. Receipts can be naturally printed for your customers but now, it also exists the possibility to offer to send them an environmentally friendly ticket directly using email.

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A powerful back office, a real time management

Finally, a good point of sale system would be nothing without a good back office system which allow you to manage your restaurant efficiently. A good back office system provide real time information and analytics about your entire business. It offers an inventory management system, which is really important as it tracks ingredient inventory levels which then will help you to manage your replenishment orders to ensure you will never have an ingredient out of stock. Inventory management is also important for the bar, and some point of sale systems integrate a liquor control interface which will allow you to have a comprehensive inventory tracking. Web POS system allows you to track real time information about your restaurant wherever using the mobile device you want as your data will be automatically stored in the cloud, allowing you to have a perfect control of operations at any time.

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How many POS device for my restaurant?

The last thing which is important to consider is the number of POS platform your restaurant will require. Usually, one POS platform is perfect until 5 users, then you will need to consider getting more devices, to ensure to keep an efficient and quick system.